the project

  • Marion + Eleanor Bertling Residence : Greensboro (1953)
  • Wilbur + Martha Carter Residence : Greensboro (1950-51)
  • Wayne + Joanne Davis Residence : Pleasant Garden (1959-61)
  • Herbert + Joan Falk Residence : Greensboro (1966)
  • Kenneth P + Marion Hinsdale Residence : Greensboro (1959)
  • John + Evelyn Hyman Residence : Greensboro (1959)
  • Edward + Frances Loewenstein Residence : Greensboro (1954)
  • JoAnne Spangler Residence : Danville, Virginia (1958)
  • Richard + Joan Steele Residence : Greensboro (1964)
  • Sydney + Kay Stern Residence : Greensboro (1955)
  • A.J. + Leah Tannenbaum Residence : Greensboro (1963)
  • James H. + Anne Willis Residence : Greensboro (1965)

design philosophies

As a southern city with a spirit of conservatism, Greensboro’s residential areas remained largely untouched by Modernism, where Colonial and Tudor style homes predominated until Edward Loewenstein helped to shift to more innovative forms and spaces. Following his own convention to separate public and private areas, an often L-shaped plan included spacious living rooms and dining rooms, along with kitchen and servant spaces in flowing and interlocking rooms that blurred boundaries between interior and exterior. In contrast, built-in storage units closed vistas to bedrooms, lessening the amount of required freestanding furniture and linking each private space to a linear hallway that connects them all.

Loewenstein brought a well-grounded regional touch to his residential projects through the use of warm and animated materials, utilizing local brick, slate and Carolina fieldstone. He successfully paired these materials with more progressive ones – steel, glass and plastic – and with his designer-collaborators, specified finishing touches with decorative and textured wallpapers, textile-clad windows and furniture that crossed stylistic genre.

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modernism in greensboro
patrick lee lucas : school of interiors : university of kentucky : website designed by julie barghout